Upward view of a tree trunk with branches and leaves
Close-up of ocean waves at sunrise with a clear sky.

ARTISTIC STATEMENT

I am led by movement, beauty, and the pursuit of what heightens the senses — those electric moments that open us to awe. My work is an invitation to feel deeply, to return to our aliveness and Nature, and to reconnect with what unites us: our bodies, our emotions, our shared humanity, rooted in the rhythms of the natural world.

Shaped by my journey as a dual-heritage immigrant who has lived in 7 countries and engaged with countless cultures, I grew up between social classes, between languages, between worlds. These experiences have instilled in me a fascination with difference and a lifelong pursuit of the threads of unity that lie beneath it. When I ask myself, “Who am I?”, the answer is not fixed, it is layered and shifting, like a constellation made of stories, sensations, and encounters.

I work across disciplines to create holistic, sensory experiences — art that speaks to the eyes, the skin, and the spirit. Film offers the lens. Movement gives form to emotion and expression. Immersive space opens us to presence and connection. I want each of my creations to leave a trace: a subtle but lasting “before and after.”

At the heart of my practice is a belief in creativity as a form of healing and transcendence. In a world driven by urgency and fragmentation, I seek to build spaces of shared presence, where separateness dissolves and we reconnect with something whole and bigger than us. By awakening our capacity to imagine, feel, be embodied and creative, I believe that we can collectively shape a more sustainable, natural and desirable future.

BIOGRAPHY

Yoon-Joo jump

I am Yoon-Joo, a South Korean/French interdisciplinary artist, film director, performer, experience designer and social entrepreneur, currently based in London. Working as a freelance, I create across movement, film, and immersive storytelling to spark emotion, connection and creativity.

With a background in contemporary dance, design and social innovation, I integrate movement aesthetics, cinematic storytelling, participatory embodied processes, and human-centric design to craft experiences that speak to the senses — art that’s meant to be felt, seen, and lived.

My work has been commissioned and shown by organisations such as UNESCO, ChangeNOW, the Cannes Short Film Festival, Open Society Foundation, Google.org, Brighton Dome, and the European Union (EUSIC). I’ve also had the honour of being selected as an ASPEN Fellow, a Yunus & Youth Fellow, and named one of the Top 100 Women by the Euclid Network.

At the heart of everything I do is a belief in creativity as a force for healing, transformation and collective imagination, towards a more connected, beautiful, and sustainable future.