BIOGRAPHY
Yoon-Joo Jee is a creative film director, choreographer-movement director and experience designer based in London. Her work blends cinematic storytelling, movement embodied processes and immersive technologies to craft performances, films and experiences that are at once visceral, poetic, and socially engaged.
Trained in dance with studies in design and innovation - Yoon-Joo works across stage, screen, and installation, directing movement for film, fashion, and immersive productions. As a movement director and choreographer, she creates fluid, expressive, and emotional work that’s meant to be felt and lived. Her style draws from physical theatre and visual storytelling, often weaving in somatic practices and systems thinking.
Yoon-Joo is also a multi award-winning film director and experience designer. She’s worked on commissioned projects for Riverside Studios, UNESCO, ChangeNOW, Google.org, Cannes Short Film Festival, Open Society Foundations, Brighton Dome, and the European Union. She is an Associate Artist at Nottingham University, an Artist in Residence with IJAD Dance Company, an Entrepreneur in Residence at City St George's UoL and was named one of the Top 100 Women by the Euclid Network. She is also Fellow of the ASPEN Institute and of Yunus & Youth, founded by Nobel Prize Muhammad Yunus.
At the heart of her work is a belief in creativity as a tool for connection, healing, and collective transformation. Whether directing a dance film, an interactive installation, or leading a workshop, Yoon-Joo brings a distinctive blend of playfulness, depth and beauty to everything she creates.
ARTISTIC STATEMENT
I am led by movement, beauty, and the pursuit of what heightens the senses — those electric moments that open us to awe. My work is an invitation to feel deeply, to return to our aliveness and Nature, and to reconnect with what unites us: our bodies, our emotions, our shared humanity and the natural world.
Shaped by my journey as a dual-heritage immigrant who has lived in 7 countries and engaged with countless cultures, I grew up between social classes, between languages, between worlds. These experiences have instilled in me a fascination with difference and a lifelong pursuit of the threads of unity that lie beneath it. When I ask myself, “Who am I?”, the answer is not fixed, it is layered and shifting, like a constellation made of stories, sensations, and encounters.
I work across disciplines to create holistic, sensory experiences — art that speaks to the eyes, the skin, and the spirit. Film offers the lens ; movement gives form to emotion and expression ; immersive space opens us to presence and connection. I want each of my creations to leave a trace: a subtle but lasting “before and after.”
At the heart of my practice is a belief in creativity as a form of healing and transcendence. In a world driven by urgency and fragmentation, I seek to build spaces of shared presence, where separateness dissolves and we reconnect with something whole and bigger than us. By awakening our capacity to imagine, feel, be embodied and creative, I believe that we can collectively shape a more sustainable, natural and desirable future.